Alternatives Youth Organization – Tagline

Alterntives ( is a Chicago-based youth organization. At PACO, we had the opportunity to help them with a much needed rebranding. My part in the project involved collaboration with the art directors on the logo ideas and coming up with a new tagline. The original tagline was “POSITIVE PROGRAMS DEFINED, DEVELOPED, AND LED BY YOUTH.” A little lengthy, don’t you think? My new tagline, “Youth Shaping Positive Change,” succinctly communicates the mission of Alternatives: youth-centered change for Chicago on both individual and community levels. While young people don’t lead all the programs, Alternatives does center their needs and voice. Overall, I was very pleased with our outcome and look forward to seeing Alternatives expand with a new location in South Chicago!